About Us

WIDA is a womenswear brand born from the deep connection between its founder and her three sisters, whose names combine to create the brand’s unique identity. WIDA’s purpose is to serve plus-size women with stylish, high-quality outfits, making it the go-to place for curvy women who are often underserved in the fashion industry. At WIDA, we’re more than just a clothing brand; we’re a home where plus-size women are celebrated, embraced, and empowered. The WIDA woman, or "WIDA Babe," is someone who loves herself unapologetically. She values quality over quantity and enjoys the finer things in life. She’s a soft babe who loves to travel, look, and feel her best at all times. Our brand is all about inspiring confidence and embracing self-love. We believe every woman is wonderfully unique and deserves the freedom to express herself boldly, confidently, and authentically. With WIDA, you’ll always feel beautiful and confident in your own skin and size.